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Event Details
NOTE: We have reached capacity, and we have to turn in our list to security. Sorry if you have not gotten into the event, we can't accept walk-ins.
We've got something really special planned. Social Media Club NYC will have an "Exploration" of Ford's social media
programs, past, present, and future. We'll learn about the strategy and
tactics they've used launching the 2011 Ford Explorer and we’ll
interview Ford executives and have an interactive Q&A. These guys
have been one of the top executors in social media - there's a lot to
learn here.
Join Scott Monty and Craig Patterson from Ford on Wednesday, April 20, from 6-8 p.m. as they walk you through one of the most successful vehicle social media stories to date: the 2011 Explorer reveal and launch. From before the SUV had been seen by the public through its availability on dealers' lots, Ford engaged consumers in a unique and different ways that included a Facebook reveal, Explorer Live conversations, and a consumer "Go Do Adventure" program that invites everyone to create their dream Explorer road trip and become a part of a real-life adventure. And, as a guest on Wednesday, we will also invite you to have the chance to experience your own Explorer "Go Do Adventure!"
During the evening, you will also hear more about Ford's other ongoing social media efforts which revolve around the new Ford Focus and a "spokespuppet" named Doug.
Event Details:
Wednesday, April 20, from 6 to 8 p.m. at Javits Convention Center
Please plan to enter Jacob Javits Convention Center through the Crystal Palace between 35th and 36th street on 11th Ave. Just inside and past the Hudson Newsstand, you will see a registration table with a Ford Private Event sign. Please check in at the table to receive your ticket for admittance.
Cocktails and light hors d'oeuvres will be served during the event.
For your convenience, we will have transportation available to take you from Javits to nearby Penn Station where you will have access to taxis and the train every 30 minutes starting at 6:30 pm.
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When & Where
Jacob Javits Convention Center
35th Street and 11th Avenue
New York,
NY
Wednesday, April 20, 2011 from 6:00 PM to 9:00 PM (ET)
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Hosted By
Social Media Club
Social Media Club is being organized for the purpose of sharing best practices, establishing ethics and standards, and promoting media literacy around the emerging area of Social Media. This is the beginning of a global conversation about building an organization and a community where the many diverse groups of people who care about social media can come together to discover, connect, share, and learn.
